Brand-consistent AI

Brand-consistent AI that writes like your company.

GATE's brand-consistent AI keeps your own agent on-brand by storing how you write and look inside the tools it uses: a message library with approved examples and the words it must never use, your brand voice for social media, email signatures for new mail and replies, and versioned visual assets for images and video. Your agent reads them every time it writes, so the tenth email sounds like the first.

Write the reply to Lisa's complaint about the late delivery.
Drafted from your apology entry: your tone, one of the two approved examples as the model, and none of the phrases on your never list.
Show the draftOpen the library entry
Send it.
Sent from support@ with your reply signature, in Lisa's thread.
How it works

How does GATE keep AI on-brand?

The brand lives in the tools, so it holds no matter who asks the agent.

01

Write the library

For each kind of customer message, such as a quote, a follow-up or an apology, you set when it is used, its channel, language and tone, and the words it must never contain.

02

Add approved examples

Real messages a person approved are stored whole, with who approved them and when, and your agent reads them before it writes that kind of message.

03

Set the voice for social

Your agent writes your brand voice, ideal customer, hashtags and DM signature into the social tool, and comments never carry a sales pitch.

04

Sign every email the same way

Each sending address has its own signature for new mail and for replies, and every send shows the address and signature it uses before it goes.

05

Keep your look

Recurring looks, such as your mascot, your shop or your product, are saved as versioned assets, and new images can start from up to four reference pictures.

What keeps the agent from going off-brand?

Rules that live in the tools, not in a prompt someone has to remember.

Brand rules built into GATE

Read every time, whoever asks.

Each kind of message carries its own tone and a never list
Approved examples are stored whole, with who approved them
Social comments never carry a sales pitch
DMs open with something specific about the person, with at most one emoji
A new version of a visual asset never changes work already made with the old one

Where does GATE keep your brand consistent?

Six places your brand shows up, each with its own rules.

Email

Customer emails

Quotes, follow-ups and replies written from your library entries, with your tone, approved examples and never list, signed with the right signature.

Sales

Outreach in your voice

Playbooks hold your tone and angles, and a library entry can be put on every touch of a sales sequence.

Social

Posts and DMs

Your brand voice and hashtags shape every post, comments stay free of pitches, and DMs are written in the recipient's own language.

Website

Your chat, your words

The website chat carries your name for it and your greeting, and answers from the brief and files you give it.

Signing

Branded signing pages

Documents go out for e-signature with your logo, your brand colour and your own signing message.

Images

A look that stays yours

Versioned assets for a character, a place, a product or a style, and new images made from your reference pictures.

Brand-consistent AI, a style guide or a generic AI chat?

Three ways a small company tries to keep its brand consistent, side by side.

What you compareA style guide documentA generic AI chatGATE's brand-consistent AI
Where the rules liveIn a document people should readIn whatever prompt you paste each timeIn the tools your agent writes with
ExamplesA few, often out of dateNone unless you paste themReal messages a person approved, stored whole
Words to avoidA list people may rememberWhatever you remember to sayA never list per kind of message
Email signaturesSet up by each personNot part of itOne per sending address, for new mail and replies
Visual lookBrand files in a folderA new look each timeVersioned assets and reference images
Who keeps it currentWhoever owns the documentEach person, every promptOne library your team and your agent share
What it does not doCheck anythingRemember your brandInvent a brand: it keeps the one you set

One agent, one voice.

Most companies run one GATE agent, named whatever they like, and it writes from the same library, brand voice and signatures wherever it works for you.

Meet your agent
FAQ

Straight answers.

What is brand-consistent AI?

Brand-consistent AI is AI that writes and looks like your company every time instead of producing a fresh style with each prompt. GATE does it by storing your brand inside the tools your agent uses: a message library with approved examples and words to avoid, your social brand voice, email signatures and versioned visual assets, read every time the agent writes.

How does GATE keep brand voice consistent across marketing?

GATE keeps one brand voice across channels by giving each channel rules your agent reads every time: library entries with tone, approved examples and a never list for emails, a brand voice and hashtags for social posts, and playbooks that put a library entry on every touch of a sales sequence. Changing an entry changes what your agent writes next.

What is GATE's message library?

GATE's message library is where your company defines how each kind of customer message is written, such as a quote, a follow-up or an apology. Each entry holds when it is used, its channel, language and tone, a list of things it must never say, and real examples a person approved, stored whole with who approved them and when.

Does GATE keep images and video on-brand?

GATE saves your recurring looks, such as a mascot, a location, a product or a style, as versioned assets your agent reuses when it makes images and video. New images can start from up to four of your reference pictures, and a new version of an asset never changes work already made with the old one.

Can GATE use our logo and colours on documents?

Yes, on documents sent for signature. GATE's signing pages carry your logo, your brand colour and your own signing message, and the emails to signers carry your sender name or your company name. Contracts drafted from GATE's Swedish templates export as A4 PDFs, so every agreement looks the same.

Does every employee get the same on-brand agent?

Yes. Most companies run one GATE agent, sometimes two, and everyone on the team works with the same agent, so the library, the brand voice and the signatures it uses are the same whoever asks. Each person can still set how the agent writes to them personally, without changing what customers receive.

Can AI strengthen my brand?

AI strengthens a brand when it repeats it accurately. GATE helps by making your tone, your approved examples and your look the default every time your agent writes or creates, so a small company sounds and looks the same in every email, post and signing page. GATE does not invent your brand: it keeps the one you set.

What doesn't GATE's brand-consistent AI do?

GATE does not design a brand from scratch or check content made outside GATE, and the website chat answers from its own brief and files rather than from your message library. GATE keeps the rules you set inside its own tools, so a brand rule nobody has written down yet is a rule your agent cannot follow.

How do I start with brand-consistent AI on GATE?

GATE is invite only right now while it onboards a small number of businesses. Once you are in, you brief your agent on your brand, add your first library entries with a few approved examples, set your email signatures and save your recurring looks as assets. Your agent uses them from the next message it writes.

Keep your brand in every message.

Invite only while we onboard a small number of businesses.

Invite only. We'll meet you at the door. Prefer to talk? Talk to the founders.