Brand rules built into GATE
Read every time, whoever asks.
GATE's brand-consistent AI keeps your own agent on-brand by storing how you write and look inside the tools it uses: a message library with approved examples and the words it must never use, your brand voice for social media, email signatures for new mail and replies, and versioned visual assets for images and video. Your agent reads them every time it writes, so the tenth email sounds like the first.
The brand lives in the tools, so it holds no matter who asks the agent.
For each kind of customer message, such as a quote, a follow-up or an apology, you set when it is used, its channel, language and tone, and the words it must never contain.
Real messages a person approved are stored whole, with who approved them and when, and your agent reads them before it writes that kind of message.
Your agent writes your brand voice, ideal customer, hashtags and DM signature into the social tool, and comments never carry a sales pitch.
Each sending address has its own signature for new mail and for replies, and every send shows the address and signature it uses before it goes.
Recurring looks, such as your mascot, your shop or your product, are saved as versioned assets, and new images can start from up to four reference pictures.
Rules that live in the tools, not in a prompt someone has to remember.
Read every time, whoever asks.
Six places your brand shows up, each with its own rules.
Quotes, follow-ups and replies written from your library entries, with your tone, approved examples and never list, signed with the right signature.
Playbooks hold your tone and angles, and a library entry can be put on every touch of a sales sequence.
Your brand voice and hashtags shape every post, comments stay free of pitches, and DMs are written in the recipient's own language.
The website chat carries your name for it and your greeting, and answers from the brief and files you give it.
Documents go out for e-signature with your logo, your brand colour and your own signing message.
Versioned assets for a character, a place, a product or a style, and new images made from your reference pictures.
Three ways a small company tries to keep its brand consistent, side by side.
| What you compare | A style guide document | A generic AI chat | GATE's brand-consistent AI |
|---|---|---|---|
| Where the rules live | In a document people should read | In whatever prompt you paste each time | In the tools your agent writes with |
| Examples | A few, often out of date | None unless you paste them | Real messages a person approved, stored whole |
| Words to avoid | A list people may remember | Whatever you remember to say | A never list per kind of message |
| Email signatures | Set up by each person | Not part of it | One per sending address, for new mail and replies |
| Visual look | Brand files in a folder | A new look each time | Versioned assets and reference images |
| Who keeps it current | Whoever owns the document | Each person, every prompt | One library your team and your agent share |
| What it does not do | Check anything | Remember your brand | Invent a brand: it keeps the one you set |
Most companies run one GATE agent, named whatever they like, and it writes from the same library, brand voice and signatures wherever it works for you.
Meet your agentBrand-consistent AI is AI that writes and looks like your company every time instead of producing a fresh style with each prompt. GATE does it by storing your brand inside the tools your agent uses: a message library with approved examples and words to avoid, your social brand voice, email signatures and versioned visual assets, read every time the agent writes.
GATE keeps one brand voice across channels by giving each channel rules your agent reads every time: library entries with tone, approved examples and a never list for emails, a brand voice and hashtags for social posts, and playbooks that put a library entry on every touch of a sales sequence. Changing an entry changes what your agent writes next.
GATE's message library is where your company defines how each kind of customer message is written, such as a quote, a follow-up or an apology. Each entry holds when it is used, its channel, language and tone, a list of things it must never say, and real examples a person approved, stored whole with who approved them and when.
GATE saves your recurring looks, such as a mascot, a location, a product or a style, as versioned assets your agent reuses when it makes images and video. New images can start from up to four of your reference pictures, and a new version of an asset never changes work already made with the old one.
Yes, on documents sent for signature. GATE's signing pages carry your logo, your brand colour and your own signing message, and the emails to signers carry your sender name or your company name. Contracts drafted from GATE's Swedish templates export as A4 PDFs, so every agreement looks the same.
Yes. Most companies run one GATE agent, sometimes two, and everyone on the team works with the same agent, so the library, the brand voice and the signatures it uses are the same whoever asks. Each person can still set how the agent writes to them personally, without changing what customers receive.
AI strengthens a brand when it repeats it accurately. GATE helps by making your tone, your approved examples and your look the default every time your agent writes or creates, so a small company sounds and looks the same in every email, post and signing page. GATE does not invent your brand: it keeps the one you set.
GATE does not design a brand from scratch or check content made outside GATE, and the website chat answers from its own brief and files rather than from your message library. GATE keeps the rules you set inside its own tools, so a brand rule nobody has written down yet is a rule your agent cannot follow.
GATE is invite only right now while it onboards a small number of businesses. Once you are in, you brief your agent on your brand, add your first library entries with a few approved examples, set your email signatures and save your recurring looks as assets. Your agent uses them from the next message it writes.
Invite only while we onboard a small number of businesses.