Social media

Social media that actually runs.

Set the brand up once, then let it make the posts and do the reaching out on Instagram and LinkedIn. It finds real people, scores each one against your ideal customer, and works them at a human pace inside limits built to keep your account alive.

How it works

From a brand to a running channel.

Connect the account, teach it your voice, and it takes over the calendar and the outreach, so the channel keeps moving without you at the wheel every day.

01Set up your brand

Your voice and your ideal customer.

Add a brand and connect the account, then let it read that account and draft your voice, your ideal customer, your hashtags and your sign-off. They arrive as drafts you edit, and nothing is saved until you save it.

02Make the content

Images, video, captions, carousels.

Generate an image from a description, or hand it up to four reference photos to keep your actual product and change the scene around it. Short video and captions too. You schedule each post or publish it now.

03Run a campaign

It finds people and grades them.

A campaign takes a hashtag or keyword plus the accounts you have saved, finds real people, and scores each one against your ideal customer. The ones that qualify get worked. The ones that do not are skipped.

04Work the replies

The inbox and the comment triggers.

Instagram messages sync into an inbox where you write the reply or generate one and send it. And any post can carry a keyword, so people who comment it get what you promised for the next seven days.

Staying safe

The part that keeps your account alive.

Automated social gets accounts locked when it behaves like software. Most of this tool is the machinery that stops it doing that.

Caps

A ceiling per action, per hour and per day.

Eight kinds of action each carry their own hourly and daily limit. Pick a level from brand new to established and every limit moves with it, or set any single one yourself.

Cooldown

One person is left alone for a day and a half.

After any action, that same handle is off limits to every other action for about 36 hours, so your account never looks like something working down a list.

Burst brake

It notices its own spikes.

The engine counts its recent actions in a rolling window, and pauses itself when they bunch up, instead of pushing on through exactly the pattern that gets accounts flagged.

Pacing

Quiet hours, and gaps that are not metronomic.

Nothing goes out during the hours you mark quiet, the gaps between actions are randomised, and the engine takes one step at a time so a day's allowance is spread instead of spent at once.

Stops itself

On trouble, and on an unhealthy account.

After each action it checks the page for warning signs and can halt rather than continue. Automation only runs on an account that is signed in and healthy, and a campaign pauses itself if its connection runs out of credit.

What you get

A channel that runs, not a backlog.

Instagram and LinkedIn

Content and outreach on both

Both do content and outreach: posts, images, campaigns, likes, comments, follows and a first message. Instagram adds video and carousels. LinkedIn takes text with one image and delivers a public reply where Instagram would send a message. Facebook is posting and comment replies only, with no outreach at all.

It looks at the picture

Comments about the actual post

When it comments, it looks at the image itself and not just the caption, so what it writes is about what is in the photo instead of three generic words and an emoji.

Graded, not scraped

Every lead scored against your ideal customer

You describe your ideal customer once. The campaign finds people through your hashtags and the accounts you have saved, reads each profile and scores it, and works the ones that fit. You cannot paste in a bought list, which is the point.

One of each, per person

No pile-on

A person gets at most one like, one comment, one follow and one first message, spread across separate ticks. Nobody wakes up to four notifications from a stranger inside a minute.

Comment triggers

A keyword turns a comment into a delivery

Put a keyword on a post and for seven days anyone who comments it gets what you promised, as a message on Instagram or a public reply on LinkedIn, once per person, ever. The wording varies in your voice, the link stays identical.

EU-resident

Runs on EU rails

Runs on Stockholm-hosted, EU-resident infrastructure, consistent with GDPR.

How it fits

One channel in a whole marketing motion.

Social is where the audience gathers. The same agents find and reach the influencers worth partnering with, run the outreach to brands and partners, send the traffic to landing pages built to convert, and plan the wider marketing, all in your voice on one platform.

For the detail, read how AI content writing keeps you publishing without a writer.

FAQ

Straight answers.

Will this get my account banned?

That is what the limits are for. Every kind of action has its own hourly and daily ceiling set by how established the account is, the same person cannot be touched twice inside about 36 hours, the engine pauses itself when its actions bunch up, gaps are randomised, and nothing runs during your quiet hours. Hitting a limit stops the work rather than pushing through it.

Which platforms actually work?

Instagram is the fullest: content, video, carousels, campaigns and the message inbox. LinkedIn does content and campaigns, takes one image per post, has no video, and answers comment triggers with a public reply because it only allows messages between people who are already connected. Facebook posts and replies to comments, and has no outreach or lead screening at all.

Do I have to write the posts?

It writes and makes them: images from a description or from your own reference photos, short video, captions and carousels. What it does not do is quietly fill a month of calendar by itself. Posts are made one at a time, by you or by asking your agent for them, and each one is scheduled or published deliberately.

Can I pick exactly who it contacts?

Not by pasting in a list, and that is deliberate. You steer it by describing your ideal customer, by the hashtags or keywords a campaign searches, and by saving the accounts whose followers you want to reach. The campaign finds people that way and scores each one before anything is sent.

What happens when someone replies?

Instagram messages sync into an inbox with unread threads and real timestamps, where you either write the reply yourself or generate one and send it. Replies count against the same daily limits as everything else, so answering people never quietly blows the account's budget.

Let it run your Instagram and LinkedIn.

Invite-only while we onboard a small number of businesses. Request an invite and we'll be in touch.