GATE's AI ad spend management works inside your own Google Ads and Meta Ads accounts: your agent reports what each campaign spent and brought back, writes new ads and builds campaigns around them, and can pause waste at once. New campaigns and ads start paused, and budgets, bids and new campaigns wait for you to confirm the exact amount. Habitual's founder says its Google Ads and Meta run end to end on its one GATE agent.
Your agent does the reading, the writing and the housekeeping. The money decisions stay with you.
The account owner connects Google Ads in GATE's settings and hands it to the agent, and Meta connects with a token made in your own Meta Business. Your agent then sees the campaigns, ad groups, ad sets, ads, keywords and budgets you already run.
Ask how any period went: cost, clicks, impressions, conversions and their value per campaign on Google, and spend, reach and breakdowns by age or gender on Meta.
Your agent writes search ad headlines and descriptions, adds keywords and builds Meta image ads around the pictures you give it. New campaigns and ads start paused until someone switches them on.
A budget, a bid or a new campaign won't go through without a confirmation. Your agent shows the exact change first, with the figure that will really be sent, and waits for your yes.
Pausing never needs a confirmation, so if something is burning money your agent can stop it at once and tell you.
These checks are built into GATE's ad tools, so they hold whoever asks for the change.
On Google Ads and Meta Ads alike.
For the campaigns you run on Google and on Facebook and Instagram.
Campaigns, ad groups, responsive search ads and keywords, plus offline conversions your agent uploads, so a sale that closes later still counts.
Campaigns, ad sets, ads and image creatives, and custom audiences of your website visitors, such as everyone who bought in the last six months.
Cost, clicks, impressions, conversions, conversion value, click-through rate and average cost per click on Google, and spend, reach and breakdowns on Meta.
Search ad headlines and descriptions in your tone. Google can't edit an ad in place, so a rewrite becomes a new ad and the old one is paused.
Preview a Meta creative at the size you ask for before anything is switched on.
Connect Meta with a System User token from your own Meta Business, with rights to read and manage ads. Meta checks it before GATE stores it, encrypted in GATE's vault.
Three ways to run the ads, side by side.
| What you compare | Doing it yourself in each ad platform | A media agency | GATE's ad management |
|---|---|---|---|
| Reading results | Two ad managers, checked by hand | A report at the agreed interval | Ask in the chat: spend, clicks, conversions and value per campaign, Google and Meta side by side |
| New ads | You write every headline | The agency's copywriter | Your agent writes search ads and Meta image ads, created paused |
| Budget changes | Whatever you click | Within the mandate you agreed | Only after you confirm the exact amount, with the figure sent shown first |
| Stopping waste | When you notice | When the agency notices | Pausing needs no confirmation, so your agent can stop it at once |
| Sales that close later | Uploaded by hand, if at all | Depends on the setup | Your agent uploads offline conversions to Google Ads |
Tell your agent what a sale is worth to you, what you'd like to spend and where your customers are. It reports back in plain words and asks before any money moves.
Meet your agentsLet AI do the reading, the writing and the housekeeping, and keep the money decisions. In GATE, the agent reports spend and return, writes and builds ads and can pause what wastes money at once, but every budget change, bid or new campaign waits for a person to confirm the exact amount, and new campaigns and ads start paused.
GATE's agent works inside the company's own Google Ads and Meta Ads accounts once the account owner connects them. The agent reads spend, clicks, conversions and their value per campaign, writes search ads and Meta image ads, adds keywords and uploads offline conversions to Google. It suggests where the money should go and makes a money change only after a person confirms it.
GATE manages Google Ads and Meta Ads, which covers Facebook and Instagram, from one agent, so results from both can be compared in one answer. GATE does not manage LinkedIn, TikTok or other ad networks. Each platform connects separately: Google Ads through the account owner's own Google login, and Meta Ads with a token from the company's own Meta Business.
Not on anything that raises spend. In GATE, budgets, bids and new campaigns need a person's confirmation, new campaigns and ads start paused, and resuming a Meta campaign needs a confirmation too. Two edges to know: on Google Ads, switching a paused campaign back on is not confirm-gated, and new keywords or a rewritten ad go live at once inside the budget already set.
Yes, for search and image ads. GATE's agent writes responsive search ad headlines and descriptions for Google Ads, adds keywords, and builds Meta image ads around pictures the company provides, uploading them to the ad account. Every new ad starts paused. GATE has no video upload for ads, so video ads are made and uploaded in the ad platform itself.
GATE's agent reports what each campaign spent and brought back for any period someone asks about. On Google Ads that means cost, clicks, impressions, conversions, conversion value, click-through rate and average cost per click; on Meta, impressions, clicks, spend and reach, with breakdowns such as age and gender. Amounts are in the ad account's own currency.
Yes. Every GATE ad change can run as a dry run first. On Google Ads, Google checks the exact request and makes nothing. On Meta, GATE describes the change and sends nothing, so Meta has not checked it yet. For money changes, the agent shows the exact change and the figure GATE will send, and waits for a person's yes.
GATE runs no automatic bidding or budget-shifting loop: the agent suggests where money should go and a person confirms each change, while bidding inside a campaign follows the strategy set in Google or Meta. GATE does not manage other ad networks, has no video upload for ads, does not upload customer lists to Meta audiences, and does not promise results.
GATE is invite only while GATE Intelligence onboards a small number of businesses at a time. After the invite, the Google Ads account owner connects the account in GATE's settings and delegates it to the agent, and Meta Ads connects with a System User token, with ads_read and ads_management, made in the company's own Meta Business. Then ask the agent how last month went.
Invite only while we onboard a small number of businesses.