Customer story · Habitual

One founder, an AI team, and 33% more sales.

Habitual makes vegan, sugar-free gummy supplements, built on clean, high-quality ingredients, the lowest climate impact they can manage, and a real focus on customer service. A share of profit is donated. Five people and an intern. Adam, the founder, used to run every front himself. Now an AI team does.

D2C · ShopifySweden5 people + intern1-2M revenue
+33%sales since putting the business on GATE
Habitual's founder and his AI team, illustrated in clay
+33%more sales
order capacity
50%faster site
10×more done each week
Before GATE

One person, every front, days and nights.

Adam ran the whole operation hands-on, marketing, finance, ads, social, and customer service, all at once, well past any normal hours. The hardest part was keeping a steady flow going everywhere while staying on top of the data and the constant stream of new ideas. It was a full-time job several times over.

The turning point

A demo account that took over the business.

Adam started on a GATE demo account. It took over the operation fast. He was not skeptical going in, just stunned at how much it could actually handle, from someone who calls himself a technical person.

What runs on it

An AI team that runs basically the whole company.

Adam briefs his AI team in plain language and it does the work, consistently and on-brand, with him in control of what ships:

  • Google Ads and Meta, managed end to end
  • The content calendar, copy, and video
  • Several websites, front end and back end, and the code
  • SEO and the technical growth work, plus backlinks
  • Customer messages across WhatsApp, Instagram, and iMessage
  • Custom integrations built for Habitual's exact flow
  • Analysis, admin, and finance
  • Part of operations and product tracking

The one thing not handed over yet is printing, only because that integration has not been built. And his team works faster too, not just Adam.

See how an agent runs each of these: ad management, social media, landing pages, customer support, and B2B outreach.

The results

More sales, more orders, more hours back.

33% more sales. Capacity for five times the orders. A 50% faster site. Roughly ten times more done in a week, with about the same time left over. Without GATE, Adam says he would have had to hire a social media manager, a marketing lead, and a programmer.

You'll get it the moment you start using it. It's the most insane thing I've used, and I'm a technical guy. Everyone in my organization and friends who've seen it has been blown away. Several have even wanted to work with us, or with GATE.

Adam · Founder, Habitual

He runs the whole business from his phone.

With room to spare for a full-time job on the side. Want the same for yours?