One founder, his own agent, and 33% more sales.

Habitual is a Swedish direct-to-consumer brand of vegan, sugar-free gummy supplements, sold through its own Shopify store at habitual.se. It is built on clean, high-quality ingredients, the lowest climate impact the team can manage and a real focus on customer service, and a share of its profit is donated. Five people and an intern run Habitual, with Adam as founder, and the business runs on GATE.

Habitual runs on one GATE agent that Adam, the founder, briefs in plain language. By Adam's account the agent manages Google Ads and Meta, the content calendar, copy and video, several websites and their code, SEO, customer messages on WhatsApp, Instagram and iMessage, analysis, admin and finance, and part of operations, with custom integrations GATE built for Habitual's flow.

Habitual reports 33% more sales since putting the business on GATE, capacity for five times the orders, a 50% faster site and roughly ten times more done each week. Every figure is reported by Habitual itself. Adam says that without GATE he would have had to hire a social media manager, a marketing lead and a programmer.

Habitual uses one GATE agent. Adam briefs that one agent across the whole business, from ads and content to the websites, customer messages and finance, which is how most companies use GATE: one named agent, sometimes two, rather than a separate agent for every job. His team works with it as well, and works faster for it.

Printing is the one part of Habitual's work not yet handed to its GATE agent, and only because that integration has not been built. Everything else on Adam's list, from ads and content to the websites, customer messages, finance and part of operations, runs through the agent today, and Adam still decides what ships.

Adam started Habitual on a GATE demo account, and the agent took over the operation fast. He was not skeptical going in, he says, just stunned at how much it could handle, as someone who calls himself a technical person. GATE is invite only today while GATE Intelligence onboards a small number of businesses.

GATE gives an online store its own agent for the work around the orders: answering shoppers, social posts, newsletters, ads that start paused, landing pages and reading Shopify orders. Habitual's numbers are Habitual's own and depend on its business, so GATE does not promise the same figures. GATE is invite only while it onboards a small number of businesses.